Apples new iBooks Author aims to simplify e-book creation

AppleInsider | Apples new iBooks Author aims to simplify e-book creation.

This is Exciting news for any of you that are writing a book and wanted to know how to publish it yourself!!!

A Creatives Perspective v.7 – Reputation

A Freelance designer’s good reputation needs to be one of his most important aspirations. Money and a strong client list are something, but should not be the most important goals. Without a good/excellent reputation one cannot attain those clients or money.

A reputation, good name, is more desirable than great riches; to be esteemed is better than silver or gold. Also put, we should be more inclined to do that which we may gain and maintain a good name rather than to raise or add to great fortune.

A designer should never compromise his craft for the pursuit of money. The faulty of work should be the utmost goal, so that the word-of-mouth reputation will precede any advertising that you may think you need to do. Networking and face time are told that one should also implore. Your name and face are really what makes up the presence of your company. Communication and commitment to excellence will always provide the continual work that you will need to build both the client list and the income.

A Creatives Perspective v.6 – Lemonade out of lemons

It is true that we are a society that thrives on BAD news, and when we cannot find any from someone else, we make our own. We tend to turn everyday, and regular, struggles into “Your worst day EVER!!!”

I would challenge any designer out there to stop and re-evaluate the true blessings that you really have! As a designer you have the distinct privilege of being trained in the area of “seeing” beauty. Seing it and then interpreting it for others who have not been blessed in the same way! If you only focus on the BAD things around you and that you have been “subject” too, what will prospective clients think of you professionally? Why would they want to work with you if all that you know how to do is to complain about all the things that you have at your disposal.

How ’bout we try to change all that! How ’bout you grab your camera and go take some pictures of the beautiful things in nature that surround you! Go observe through your “trained” eye; maybe that beauty will rub off and inspire you to be appreciative.

How ’bout going back to your desk; make a logo, a website, a brochure, or anything; for that person that is in your life who desperately needs a product like the one that you can provide but cannot afford it! Use generosity to spawn creativity in a positive way. Don’t focus on why you are the victim, but rather, focus on why you have been blessed and how you can affect positive change for the benefit of those around you!

A Creatives Perspective v.5 – Be Prepared

  “Do unto others as you would have them do unto you.” This is the Golden Rule. Applied by the religious and the not so religious alike; this simple statement is the ethical and moral fiber to all humans. This rule however, can be applied in more depth than simply a relational/social area alone. This can be applied to the “commercial word” as well. More specifically, and more directly related to this creatives perspective, it can be used as a barometer of good designers vs. great designers.

All designers great and small, start out as production artists. As production artists they learn to use their artistic talents in a “directed” way. They hone their skills by applying them toward a creative goal that has already been hashed out, and now requires that it be “produced” for the director. It is here in these early stages that I make my point. For it is at this stage in any designers career that they can find out whether or not they have what it takes to move up in the “ranks” of the creative industry. It is at this stage that you are also working alongside other production artists. There is the constant threat that you may not even be working on the same project the next day. So, here is where the application of the “Golden Rule” comes in. As a designer you should always strive to be so thorough with your work that you have even gone so far as to “mark your trail” behind you. Practically speaking, one area that this can be done is in Photoshop. If you were working in a large image that will undoubtedly have to be opened again, don’t flatten the layers. Other things that can be done are labeling your layers, or use the newer features, such as adjustment layers. Make it so that if your boss, or your client, or another designer were to come along in your absence, they would be able to make changes with minimal effort. You have given them “written directions” to your map. How lovely would it be in reverse? You open a colleagues file and you find that the way is marked and paved with layer markers, and groups alike that make it simple for you to find the relevant items and make the changes accordingly.

This practice is applicable to all areas of design, not just a simple photoshop tip. Whether it be from the production artist’s perspective, or the creative director’s, it is important to treat others the same way that you would want to be treated. Work “smarter” not “harder”.

A Creatives Perspective v.4 – Flexibility

  So… how many times has a client changed an appointment on you? How many times has it happened to you just as you finished preparing your presentation? What about after you have just traveled 100 miles to get there? Well, count it all joy my friends because the future of your design career will only thrive if you are willing to be the flexible one. The more you make yourself available at any time the more your potential clients will recognize that you are true and sincere about providing them with excellent customer service.

  Granted, this is annoying, but it is true business character building! Your presence in any organization as an “artist” should be that of the representative of good taste. If you were too busy to rearrange your schedule then you show that you really don’t care about the success of your client. Your flexibility shows that you are serious about what you have to offer and that it is capable of standing the test of time. You represent the foundation to your clients marketing. Their outward appearance is the design clothing that you have crafted for their undressed body. If you are willing to meet, present, and produce at a moments notice, then you are worth calling back!

Make sure that your attitude is one of positive solutions, regardless of any ill-timed meeting changes, because today it might just be a meeting change, tomorrow it could be a change in the scope of the project, It could even be a change in your handler/contact!

If you can prove that you always have a solution to offer regardless of the changing times, you become an asset to that client. One of trust, honesty and flexibility!

-Aaron Ford

Delicious Jar and Bottle Labels to Spice Up Your Cupboard

click here to view original article

As found on You the Designer

Inspiration September 29, 2011 by Leah Oripaypay

The kitchen is probably the favorite place of many a mother because it is where good home cooked food is made. Imagine how much more fun the kitchen will be if you have wonderful bottles of condiments and colorful jars of marmalade in them. What a delight that will be!
If you’re designing such bottles (or in this case, labels), you should know that the products you’ll be promoting will go further than a store shelf. Hopefully, your customers will like the packaging enough to reuse them over and over. If they’re well designed as the 40 samples below, I’m pretty sure they’ll both be bought and kept in the cupboard for a long time. Enjoy feasting your eyes on these beautiful custom labels!

How To Get A Job In America

BY KEVIN PURDY Tue Sep 27, 2011

Job boards and Craigslist don’t work because everybody’s already there. Here’s where to look, and how to look good, in the (still incredibly rough) job market.

http://www.fastcompany.com/1781934/how-to-get-a-job-in-america-in-2012

55 Brilliant Letterpress Business Cards | You the Designer

 

 

 

 

Simplicity can often work wonders and with letterpress printing, you can achieve just that. It also makes most designs clean and elegant. With the relief that it creates on card stock, it is perfect for embossing certain areas in the print.

It makes a great printing option for business cards, too. As you will see below, the emboss often makes up for the limitation in color. Also, the card stock used on all business card samples are textured for added effect.

If you have any letterpress business card you want to share, we’d love to see them, too. Just share the link on the comments below!

55 Brilliant Letterpress Business Cards | You the Designer.

iPhone 5 – October 15th possible launch

A new report claims that Apple is preparing to launch its fifth-generation iPhone in the U.S., U.K., France, Germany and Japan in a matter of weeks on Friday, Oct. 14.

Read the article from AppleInsider.com here…